REPORT - The Chinese government has a new target in sight: luxury advertising. As of April 15th, no outdoor advertisements will be allowed to portray either extravagant or opulent lifestyles and companies breaking the law will have to pay a fine of €3,000s. The new regulations ban any outdoor advertising from showing rich people enjoying their money, or spending it on foreign made luxury brands. The reason? The local government wants to mask the increasing gap between rich and poor
