(NOTE: First published in 1982)
Originally: Cyrano’s Journal of Politics Media and Culture WarsCapitalism = human natureCapitalism is preferentially identified by its euphemisms: “Free Enterprise,” “market system,” “private enterprise.” “the American Way,” etc. Overt and pervasive partisanship in support of capitalism is not regarded by the American media as an ideological bias negating professional “objectivity” but rather as something akin to the serene acceptance of natural law.
By Patrice Greanville
THIS
PROPAGANDA EQUATION is one of the oldest and most effective ideological
weapons utilized in defense of capitalism. It pays off handsomely in a
number of important ways. First, if capitalism is congruent with “human
nature,” then the capitalist system must be the most “natural” and
“logical” form of social organization, as people will have a built-in
tendency to observe its basic rules. Second, “human nature,” as defined
in bourgeois terms (which the press of course follows) is characterized
by two significant traits:immutability and unalterable egoism.
.
The
first “fact” automatically discourages most efforts at seriously
reforming, let alone revolutionizing, society. Why should anyone bother
if in the end the stubborn intractability of human nature will render
all schemes for change and improvement of social conditions worthless
and utopian? It’s evident that when sufficient numbers of people are
made to believe that an eternal, immutable and invincible “human nature”
will time and again scuttle the best-laid plans and the costliest
sacrifices for change, then most threats to the status quo will be
defanged at the outset.
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